AICA

So, the graphic design contest has come and gone. What does the Spin Doctor think? It was, for lack of a better adjective, American. Very, very American. From the garish yellow and black colour scheme, to the overly bouncy synth theme song, to the excessivly oily host, American. Everything was such a needless spectacle.

As for the design work of the contestants, I was more impressed the further it went. The first pieces, the logos, where mediocre. The packages showed more ... creativity. But by the time they allowed the contestants to open up fully on the "Vote" campaign we saw some real originality. The aggressive "Except You" campaign showed smart and creative type work.