Writing is Design

Writing is a Four Letter Word


Is writing design? To an extent, certainly. On the design end of the spectrum control over our copy lets us pick letterforms that work particularly well, and we can craft blocks of body copy that have the perfect paragraph to paragraph rhythm, without any rivers or valleys.

From the more literary standpoint, wording in an ad needs to be pointed, poignant, and carfully thought out so as to ensure one clear, unified message, just like any visual ad work. And we are certainly wordsmiths when we present our work. We have to be engaging, unique and compelling.

However, good design also demands good design. It takes a visual mind to choose the right font to make someone stop and read the copy.

To that extent I will say writing is design, but design isn't writing. You'd think it would work both ways but it doesn't.