Question. What's the one thing that costs more than US military spending? Advertising on the Super Bowl. And this year's harvest was a tasty one. So just what are the Super Ads trying to tell us?Most of the ads feature a protagonist being helped by another figure. Many of the ads show this other figure succeed, many show them fail. In several of the ads the helping figure, the master, is the product being advertised. This shows an awareness in the US of the faltering economy, the failing government, and the falling country. Now they're reaching out for help, or more over waiting for it to arrive and solve their problems. The failing masters show a certain level of pessimism.
For example, the Budweiser Ad features a horse being helped by a dog. Cars.com has a man being helped by a witchdoctor, with unexpected results. Career Builder has a series of ads with people unwilling to leave their undesirable position till a helping figure pushes them in the right direction. Whoa, that last one was really telling!
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