I'd like to share with you one of the single best ad campaigns in history. Not a Macintosh, Guinness, the beer company. Guinness made St. Patricks Day their ad campaign.
Serious man, silly hat. Guinness has literally monopolized Guinness. Bars of all varieties ship in kegs of Guinness just for the occassion. "Green Beer" means Guinness. Many campaigns have followed, they failed, but the original is still alive. People still demand Guinness on that drinkinest of days. And who can forget the Guinness book of World Records? When Guinness gets it right, they hit house-hold name status, like Kleenex or Q-Tips.
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